Who We Are
Celeste Shepherd
Founder, Partner, Executive Services Director
Meet Celeste Shepherd, the entrepreneurial founder of Celebelle (pronounced Cell-E-Belle), a trusted name in the business support industry for 13 remarkable years. With a career that began by exclusively serving C-level executives, Celeste's expertise spans a multitude of disciplines.
Whether it's bookkeeping, graphic design, project and office management, executive administration, marketing, business development, or small business consulting, Celeste's skill set is as vast as her dedication to supporting your business. Rest assured, with Celeste by your side, you can focus on what you do best while she takes care
of the rest.
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A proud Nashville unicorn, Celeste calls East Nashville home these days. Outside the realm of business, she cherishes quality time with her son, family, and friends. Her commitment to making a difference extends beyond her personal life, as she actively volunteers at the Nashville Humane Society and explores the vibrant and ever-changing landscape of Nashville.
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Celeste is an alumna of the prestigious University School of Nashville and holds a B.A. in Economics from Trinity College in Hartford, CT. Her passion for empowering businesses is matched only by her unwavering dedication. Let Celeste and Celebelle take your business to new heights, providing you with the peace of mind that comes from having a seasoned professional in your corner.
Areas of Expertise
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Analytical Thinking and Creative Problem Solving: Celeste possesses a unique blend of analytical thinking and creative problem-solving skills. As a linear thinker, she excels at organizing complex information and approaching challenges with a systematic and logical mindset. However, she doesn't stop there. Celeste is also an out-of-the-box, solutions-oriented individual, constantly seeking innovative approaches to overcome obstacles and achieve remarkable results. With her ability to seamlessly combine structure and creativity, Celeste is a master at designing systems and protocols that optimize efficiency and effectiveness. Her keen eye for identifying opportunities for improvement allows her to create customized solutions that cater to the specific needs of your business.
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Bookkeeping Clean Ups & Maintenance: Expertise in meticulously reviewing and reconciling financial records to create clean and reconciled QuickBooks Online records that are meaningful, accurate, and that provide a clear financial snapshot for businesses.
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Virtual Administration: Experienced in providing comprehensive virtual administrative support allowing businesses to operate seamlessly in a remote work environment.
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StarChapter Preferred Provider: Celeste and her team are experienced StarChapter association management software users.
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Document Beautification: Skillful in graphic design and document formatting, transforming ordinary documents into visually appealing and professional representations that capture attention and leave a lasting impression.
Janin Otwell
Partner, Creative Services Director
Hi! I'm Janin (pronounced like Shannon but with a J), the head of the Creative Services Division at Celebelle. I specialize in helping businesses and individuals with their branding, marketing, content writing, graphic design, and social media management needs. My passion lies in making your dream clients irresistibly drawn to connect and work with you.
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With a natural talent for communication, I act as a conduit for your ideas, visions, and emotions. I excel at asking the right questions, and listening closely to what is said, hinted at, and left unsaid. Together, we'll embark on a journey of discovery, unearthing insights you didn't even know you had.
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I have a special affinity for working with curious and vibrant individuals who embrace complexity. It's not the size of the company that matters but the quality of the ideas that power that company toward success. Let's dive deep and find our way to the unique message that resonates with your ideal clients.
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With a BFA in Photography from the prestigious Savannah College of Art and Design, my creative journey began in 2001 in the commercial and fine art printing industry. With expertise in marketing, content writing, graphic design, and social media management, I bring a comprehensive skill set to the table, ensuring your brand stands out in today's competitive landscape.
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Originally hailing from the vibrant city of Monroe, Louisiana, known by locals as Funroe, I bring a touch of lovable Southern eccentricity and a dash of Tony Chachere's to my creative work. Rest assured; I'll infuse that same SPICE into your projects. And yes, crawfish IS one of my favorite foods.
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When I'm not busy bringing ideas to life, you'll find me lounging in my pool, scouring estate sales for vintage kitsch, making art, or sharing a good laugh with my kids. Family, friends, and fostering long-lasting connections are my jam (for real).
Areas of Expertise
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Marketing in the Senior Care Industry: For the past six years, I have worked with various businesses Senior Services Market providing effective marketing strategies tailored to seniors and their caregivers.
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Content Writing: I specialize in crafting compelling and persuasive content that communicates your unique brand identity and resonates with your ideal clients. Whether starting from scratch or refining existing marketing content, I help you define and align with your brand voice.
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Social Media Management: I excel in creating cohesive and engaging social media content that excites and encourages customer action. I ensure your social media presence reflects your brand and drives meaningful engagement.
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Graphic Design: With expertise in both print and digital design, I bring a wealth of experience in creating visually captivating materials such as books, ads, brochures, and commercial displays. I can help you present your brand with creativity and professionalism.
Ben Princehorn
Administrative Professional
Ben Princehorn first started working with the Celebelle team in October 2015.
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He is a Nashville native and father of 3. Upon graduating from the University School of Nashville, he attended the University of Tennessee and graduated in 1998 with a business degree.
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Ben is a seasoned professional with a financial, sales, and healthcare operations background. He worked in custodial banking from 1999-2003, in the mortgage industry from 2003-2007, in healthcare solutions technologies from 2009-2012, and in healthcare administration capacities from 2012 to the present.
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Ben assists the Celebelle team in general administrative and bookkeeping capacities.
Curious about Ben and the incredible strengths he brings to the table? Discover his
Jeanie Frazier
Senior Bookkeeper
Jeanie brings over 30 years of bookkeeping experience to our clients. She has lived in the Nashville area for 4 years and loves living in Tennessee and working with a diverse group of clients.
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Jeanie excels in getting new clients organized and loves to solve QBO issues.
Eager to uncover the remarkable strengths that Jeanie Frazier brings to the table as our Senior Bookkeeper? Dive into her
Emily Dyer
Creative Content Administrator & Virtual Assistant
Emily has been with the Celebelle team since the beginning of 2020. After graduating with a B.A. in Media Studies from Salisbury University of Maryland in 2014, she moved to Nashville with her husband.
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Emily has a strong background in digital marketing, mixed media, and customer service. She loves to contribute her creativity and thoroughness to every Celebelle project.
Emily currently lives in Baltimore, MD, with her family - John, Rosa, Kahlo, and Pinto.
Ready to discover the outstanding strengths that Emily Dyer, our Creative Content Administrator, brings to the forefront? Explore her
